Transparency and trust are crucial as marketers will have no control over the inventory they’re buying on things like the Facebook feed or Instagram stories.
On top of this, they can apply their knowledge from previous experiences running campaigns for similar clients (so long as they do it in a privacy-safe way). Is the investment worth it? A managed service that provides marketing at scale and possesses a repertoire of app marketing clients will have the expertise to sift through immense amounts of data. The reason for this is that DSPs provide more data points for optimising campaigns, which means marketers have to be more hands-on in order to extract insights. While DSPs can provide greater services than their self-service counterparts, the learning curve is generally longer and steeper. She also adds that “DSPs can take 1-2 months or more to ramp up, especially if it's in-house where you develop your own bidding algorithm.” Many marketers start with self-attributing networks as it “comes down to a lack of understanding and resourcing”. The platforms are built to place bids on the advertisers' behalf to identify, win the desired ad inventory, and optimize on real-time bidding (RTB) spending.Īccording to Alexa W., the lead of establishing programmatic marketing at EA, the smaller (DSP) names are not as well-known as companies like Google or Facebook. DSPs allow advertisers to purchase ad inventory across programmatic ad networks. Managed DSPs came to the market to provide growth marketers with a solution to reach and reactivate customers at scale.
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